When a crew leader marks a move as completed, the customer gets a WhatsApp thank-you the next morning with a one-tap rating. Happy customers receive a Google review link and a referral code, and lower ratings go straight to the owner for a call.
Typical results
≈45%
Customers who tap a rating
Same day
Owner callback on ratings of 3 or lower
≈2 hrs/wk
Office time no longer spent asking for reviews
Figures reflect typical results for this kind of automation.
The challenge
Moving companies win many new jobs from reviews and word of mouth, yet asking for reviews depends on the owner remembering after a long day. Requests go out days late or not at all, happy customers never write anything, and the occasional unhappy customer posts a complaint before anyone at the office hears about it.
Before and after
Google reviews per month
2×Completed moves that get a review request
3.3×Hours until an unhappy customer is called
−92%The automation
A simple flow in Make watches the job sheet in Google Sheets. When the crew leader sets a move to completed, the customer receives a WhatsApp thank-you at 9 AM the next morning with a one-tap rating from 1 to 5. Ratings of 4 or 5 get a link to the company's Google review page and a personal referral code. Ratings of 3 or lower are emailed to the owner with the job details.
How it works
- 01
Crew leader closes the job
The crew leader marks the move as completed in the job sheet from a phone at the end of the day.
- 02
Thank-you the next morning
At 9 AM the next day the customer gets a WhatsApp thank-you with a one-tap rating from 1 to 5.
- 03
Happy customers review
Ratings of 4 or 5 get a link to the company's Google review page and a referral code for friends who are moving.
- 04
Low ratings reach the owner
Ratings of 1 to 3 are emailed to the owner with the job details, crew and inventory notes for a same-day call back.
Starts from
- Job marked completed
Delivers
- Google review link
- Referral code for friends
- Low rating email to owner
The impact
Every completed move gets a review request at a good moment, and the company typically sees about twice as many Google reviews each month. The owner hears about problems the same day and can call before a complaint goes public, and referral codes show which new jobs came from past customers.
Questions about this automation
Why send the request the next morning instead of right away?
Right after a move, customers are tired and surrounded by boxes. A message the next morning arrives once they have seen that everything is in place, which tends to bring more replies and fairer ratings. The send time is a single setting and can be changed at any point.
Which tools does it connect to?
It reads the job sheet in Google Sheets, sends messages from the company's WhatsApp Business number and emails the owner through Gmail or Outlook. Simple automations like this are usually live within days, once the review link and the message wording are ready.
How do the referral codes work?
Each customer who gives a high rating gets a short code tied to their move. When a new customer mentions the code in a quote request, the office records it on the new job, so the company can see which referrals turned into moves and thank the customer who passed it on.